Cultivating repeat guests, not first-time visitors, means understanding your target group, optimizing your property and using the most effective tools.
In this step-by-step guide, we'll take you through the process of encouraging repeat visits, from selecting your ideal guests to implementing promotional strategies that build loyalty.
Step 1: Identify your ideal guests
Tailor your marketing efforts to attract guests who match your property’s attributes the most and create a memorable experience that will encourage people to return.
Reviews can help you identify your target audience more accurately.
Step 2: Streamline the booking process
Make sure your property listing is accurate and inviting, with high-quality images, detailed descriptions and transparent information.
Use regular short guest surveys to find out what works and what needs improvement.
Step 3: Leverage Online Platforms
Create compelling listings on booking platforms, ensuring they are up-to-date and visually appealing. Respond promptly to build trust with potential and past guests.
Step 4: Professional Website
Creating a website for your property adds a layer of professionalism and provides a direct platform for an easy booking process with stunning visuals, detailed information.
Offer a special discount for booking a property directly from your website.
Step 5: Utilize Social Media
Share engaging content, stunning photos, guest testimonials, and local attractions across media platforms. Foster a sense of community and engagement around your property.
Step 6: Implement Email Marketing
Build a mailing list of past guests who left any positive reviews.
Send regular newsletters past guests who left any positive reviews every 3 months or so with the property updates, exclusive promos and discounts.
Remember last year's schedule and send an attractive offer in the period when these or those guests booked your property last year.
Step 7: Consider Guests' Interests
Offer personalized recommendations and local tips to help guests make the most of their stay.
Step 8: Attention To Detail
Send personalized thank you notes
or small gifts to guests after their stay to show your appreciation for their loyalty.
Step 9: Reward Referrals
Create a referral programme that
rewards guests for recommending them to friends and family.
Step 10: Stay Consistent
Consistent excellence builds trust. It makes guests feel confident about choosing your property for their next stay.